This is one of my favorite trends, so I was ridiculously excited to discover that faces are hidden in jelly packaging too. Now that is seriously cool.
The triumphant blogger, 'Bread & Honey,' who informed the world of their discovery contacted Cascadian Farm broccoli to ensure they were not losing their mind and got a great response.
Shockingly, the faces won't feature in their new packaging design.
Implications - Cascadian Farm packaging is a company that has been around for over a dozen years and has been placing hidden pictures on their labels for quite some time. The idea was to create an "unspoken tribute" to the "friends and family of Cascadian Farm." In the featured product you can see the hidden image of a child's face.
What's Driving This Trend
- Hidden Packaging Images
- Opportunity to create engaging and interactive packaging by incorporating hidden images or faces.
Who This Affects Most
- Food Packaging
- Innovations in food packaging to captivate consumer attention and enhance brand experience.
