This cheeky commercial for Beate Uhse TV, the parental controls for erotic TV viewing in Germany, is a sure attention-grabber. No wonder it took a Gold award at the 2008 New York Festivals Advertising Awards and was a winner at The Cresta Awards 2008.
Directed by Neels Feil and illustrated by Jost Keller, the commercial illustrates the effectiveness of these parental controls by showing an artist drawing what appears to be a naughty drawing. However, as the artist continues, the drawing turns out to be a kid-friendly fun cartoon.
The spot uses the copy, “You will see it. Your kids won’t.”
I always like cheeky advertising, and this is a very entertaining example.
Great job by kempertrautmann gmbh ad agency, creative directors Jens Theil, Gerrit Zinke, art director Florian Schimmer, and copywriters Michael Götz, and Stefan Förster.
Key Themes Behind This Trend
- Parental Controls
- There is a growing trend in the development of innovative parental controls for various kinds of content, including erotic content.
- Cheeky Advertising
- Cheeky advertising tactics that utilize humor and irony to convey a message are on the rise, particularly in the entertainment industry.
- Visual Effects and Animation
- There is a continued trend in the use of motion graphics and visual effects to create engaging and attention-grabbing ads, especially in the entertainment and media industry.
Where This Applies
- Entertainment
- The entertainment industry has the opportunity to utilize cheeky advertising tactics and visual effects to create engaging promotion for their products or services.
- Media
- Media companies can invest in the development of innovative and effective parental controls to provide safe and supervised content viewing and improve user experience.
- Advertising
- Companies in the advertising industry have an opportunity to leverage humor and irony in their campaigns, and to invest in visual effects and animation to create more engaging and effective promotions.
