Advanced Style is a photoblog that catalogues the fashionistas of a bygone era, who remain well-dressed and fabulous in their golden years. While Advanced Style's contributors are largely based in New York City, submissions are posted from other locations.
Advanced Style proves that seniors can be fashion-forward and not frumpy--the gentleman who leads off the photo gallery is proof alone that there are no age limits on style. So many other blogs focus on all that is hip and young. These individuals showcase the fashion potential of seasoned veterans.
Key Themes Behind This Trend
- Senior Fashion
- There is an opportunity for fashion brands to embrace seniors as a demographic in their marketing and design efforts.
- Aging Gracefully
- There is a need for products and services that cater to aging populations that prioritize fashion and style in their lifestyles.
- Inclusivity and Diversity
- By showcasing seniors as fashion-forward individuals, there is an opportunity for brands and industries to expand their definitions of beauty and style to include a wider range of ages and cultural backgrounds.
Where This Applies
- Fashion
- Fashion brands can embrace senior fashion by designing and marketing clothing for this demographic, as well as featuring seniors in their ad campaigns.
- Beauty
- Beauty brands can create products that cater to the unique needs of aging skin, while also promoting inclusivity and diversity in their ad campaigns.
- Technology
- There is an opportunity for technology companies to create products that assist seniors with fashion choices, such as virtual stylists or augmented reality mirrors.
