Indiana Jane Fashion

Ralph Lauren Spring 2009

While most of the fashion world is fixated on Paris Fashion Week, I'm still reminiscing about the September shows in New York.

Specifically, I'm loving Ralph Lauren's Spring 2009 collection.

Ralph Lauren paired accessories like chocolate brown fedoras with glitter gold harem pants and khaki shirts, or shiny bronze track jackets with beige micro safari shorts. Later in the show the inspiration was much more middle eastern, featuring items like gold turbans with long, shiny tails and wild white head bundles fit for an Arabic knight.

Ralph Lauren's inspiration for the collection was said to have came from North Africa, although I think it could be likened more to a glammed up adventurer look. Indiana Jane I'll call it.

Glitz and Safari Mashup
Combining glitz and safari elements in fashion could lead to disruptive innovation in the fashion industry.
Middle Eastern Fusion
Incorporating middle eastern-inspired elements with western fashion could lead to a new trend in the fashion industry.
Adventurer Chic
A new trend in fashion could be created by combining the ruggedness of an adventurer with chic and glamorous elements.

Where This Applies

Fashion
The fashion industry could benefit from incorporating different cultural elements in their designs.
Accessories
There is an opportunity for accessory brands to create unique and trendsetting pieces that combine different styles.
Retail
Retailers can capitalize on the fusion of different styles by offering collections that cater to these emerging trends.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 25%
Freshness 8%

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