Reach for Light is hand-built flower art made from skateboards by Ted Hunter from the Roarockit Skateboard Company in Toronto, Canada.
Ted used freehand vacuum veneer bending on the boards and photos of real tulip petals to print the flower petal design. Reach for Light was originally built for an art exhibition in Hawaii and was recently showcased at the Wood Turning Center in Philadelphia.
I think this is a great example of promoting your products and company name through art.
What's Driving This Trend
- Skateboard Artvertising
- The use of skateboard decks as canvases for hand-built art promotes cross-industry collaborations and eco-friendly branding.
- Freehand Vacuum Veneer Bending
- The technique of using a vacuum to bend thin sheets of wood offers cost-effective and versatile opportunities for furniture and architectural design.
- Realistic Nature Prints
- The use of realistic natural textures in printing designs provides opportunities for eco-friendly brand messaging in fashion and home decor industries.
Who This Affects Most
- Skateboarding
- Skateboarding companies can collaborate with artists to create one-of-a-kind decks for limited edition releases and socially-conscious campaigns encouraging recycling and sustainability.
- Furniture
- Furniture companies can incorporate freehand vacuum veneer bending to create unique and sustainable wood designs for homes and businesses.
- Fashion
- Fashion companies can incorporate realistic nature prints in sustainable and eco-friendly textile production for clothing and accessory lines.
