True to its tagline of "reach for greatness," this commercial for Guinness beer by Saatchi & Saatchi London goes the extra mile with a creative mix of spoken word poetry, live-action cinematography, and highly stylish animation. The components interact and fuse together for a visually stunning 60-second TV spot.
The spoken words of the commercial are delivered by famed international spoken word artist Ainsley Burrows.
The commercial was directed by Shilo for Caribbean TV with creative team Tim Hearn, Dave Govier, Martin Ahlgren, Andre Stringer, and Levi Slavin.
Key Themes Behind This Trend
- Creative Beer Commercials
- Opportunities for companies to innovate their beer commercials to stand out and captivate audiences using creative storytelling and visuals.
- Spoken Word Marketing
- A growing trend in marketing where businesses use spoken word poetry to deliver their message in a unique and impactful way.
- Combining Cinematography and Animation
- Opportunities for companies to explore the synergy between live-action cinematography and animation to create visually stunning commercials that leave a lasting impression on viewers.
Where This Applies
- Marketing and Advertising
- The marketing and advertising industry can take advantage of the growing trend in spoken word poetry and creative commercials to deliver effective and memorable messages to target audiences.
- Brewery and Beverage
- Brewery and beverage companies can experiment with new ways to advertise their products, such as creative storytelling and visually stunning cinematography, to differentiate themselves in a highly competitive market.
- Animation and Film Production
- The animation and film production industry can explore opportunities to combine live-action cinematography and animation, offering greater possibilities for creative storytelling and visual effects in commercials and movies.
