The revival of retro not only includes product design and fashion, but it's also made its way into advertising and media.
Instead of coming up with and creating from scratch, artists and designers are looking to the past for inspiration and giving old ad campaigns, photo shoots and movies a new twist by adding new techniques or using modern pop culture icons.
Implications - From celebrity spawn recreating iconic movies and Hitchcock reinvention, the concept of vintage has yet to die down. The retro inspiration can truly go no wrong with re-creations as the market loved the product then and will most likely have the same response to it in the present.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 40%
Freshness 8%
