Trend Hunter previously featured the Andrew Christian Obama 08 boxer briefs underwear, which contributed a portion of sales to the official Barack Obama campaign for President of the United States.
Now, in order to face Sarah Palin fever and promote Obama, Andrew Christian has collaborated with Bridge and Tunnel Communications on “Daytime for Obama” photo shoot.
The special shoot features some of the hottest and most popular men and women from daytime soaps stripping down to the Andrew Christian Obama 08 collection.
The participating stars include Ashley Jones ("The Bold and the Beautiful"), Kristen Renton ("Days of Our Lives"), Christel Khalil ("The Young & the Restless"), Blake Berris ("Days of Our Lives") and Lesli Kay ("The Bold and the Beautiful").
“I wanted to find an occasion to remove my clothing, and show my support of Barack Obama,” said Blake Berris. “I am convinced this election would be a new departure after 8 years with George Bush, Dick Cheney and this administration. I try to do what I can to help!”
What's Driving This Trend
- Celebrity Collaborations
- Opportunity for brands to collaborate with celebrities to promote products and support political campaigns.
- Socially Conscious Marketing
- Companies can use social causes and political campaigns to connect with consumers and increase brand loyalty.
- Creative Fundraising Strategies
- Innovative approaches to fundraising that combine entertainment, fashion, and social causes.
Who This Affects Most
- Fashion
- Fashion brands can partner with celebrities and political campaigns to create unique and impactful marketing campaigns.
- Entertainment
- Soap operas and other television shows can take advantage of their popularity and celebrity status to support political causes and engage their audience.
- Advertising/marketing
- Advertising and marketing agencies can offer their expertise in creating and executing compelling campaigns that blend entertainment, fashion, and social causes.
