Viral moodiness is the best, so it’s been a real treat to watch Solange Knowles snapping at a Fox newscaster, accidentally.
Solange was upset about the newscaster’s reference to her sister, Beyonce. The kicker is that the reference happened before the cameras started rolling… Ha!
Solange begins her interview, “I have to say that was not a very professional introduction… Please don’t tie me in to family and my brother-in-law’s establishment...”
Then the announcer notes, “That wasn’t live, Solange… That wasn’t on TV.”
Ahhh, hilarity ensues…
Solange Knowles is now a hot little search item on YouTube, but not for her music.
Key Themes Behind This Trend
- Viral Moodiness
- Opportunity to create social media campaigns featuring candid moments of celebrities to generate buzz.
- Personal Branding
- Opportunity for celebrities to establish their personal brand by showcasing their true character in interviews.
- Professionalism in Media
- Opportunity to improve professionalism in television interviews by providing training to newscasters.
Where This Applies
- Entertainment
- Industry can take advantage of the popularity of candid moments of celebrities by creating video series or reality shows.
- Social Media
- Industry can provide social media campaigns for celebrities to promote their true personality, and bring engagement to their fans.
- Media and Broadcasting
- Industry can offer training and support to newscasters on how to maintain professionalism while conducting interviews.
