Because everybody can sing better than Pierce Brosnan, Mamma Mia is re-releasing the ABBA inspired hit movie Mamma Mia with lyrics so fans can sing along.
Even going up against Dark Knight, the movie still filled box offices.
My theory is that women and some guys (me) went to Mamma Mia and then saw Dark Knight twice to get their testosterone levels back to normal. It will be fun to see fans REALLY let loose with their singing talents.
Will Rocky Horror Picture Show be replaced by Mamma Mia as the cult favorite of Boomers? Hardly. OMG, no!
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 20%
Freshness 8%
