I love the logos series by Zevs, who was one of the pioneers of the French street art scene. The collection was recently shown at the Lazarides Gallery in London.
The logos are a really strong but simple concept and I love the effect of the dripping paint. Some people who feel the need to over-conceptualise say this gives an appearance of them dissolving. I am not sure about that,but I personally really like the look of them. Although, it does look as if the McDonald's logo has just been sick over itself.
Zevs is a graffiti artist who started exhibiting in galleries; in the early '90s, he was best known for spraying the abandoned railway tracks and the streets of Paris.
I have also included pictures of his work on the actual streets where it looks so much more effective than a clinical gallery environment - I love the CNN one.
Why This Trend Is Growing
- Branded Street Art
- Brands can explore collaboration with street artists to create unique, attention-grabbing branded street art.
- Dynamic Logos
- Brands can explore incorporating dynamic elements into their logos, such as dripping paint or other transient effects, to create memorable and impactful visual branding.
- Fluid Design
- Designers and artists can experiment with fluid and dynamic elements in their work, inspired by the dripping logos trend, to create visually engaging pieces that capture attention and stand out from the crowd.
Industries Being Reshaped
- Advertising
- Advertising companies can leverage the trend of branded street art to create unique installations that promote their client's brand in a memorable way.
- Graphic Design
- Graphic designers can incorporate transient and fluid elements into their work, taking inspiration from the dripping logos trend, to create visually compelling designs for their clients.
- Fashion
- Fashion designers and brands can explore incorporating fluid and dynamic elements, inspired by the dripping logos trend, into their clothing designs to create unique and eye-catching pieces.
