Subway rides can be long, tiring and very boring. That seems to be the inspiration behind the new Fall 2008 ad campaign for Alberta Ferretti.
Captured by renowned fashion photographer Steven Meisel, the campaign features models Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina.
The ads show the four models hanging out in a virtually empty subway train, looking tired and bored but fabulous. They look how I expect a fashionista working at Vogue to appear at the end of the day.
My favorite shot is where the models are slumped over their seats, with three of them sleeping with drinks in their hands, because that is what you see in most subway trains.
Why This Trend Is Growing
- Subway Cart Fashion
- Opportunity for fashion brands to incorporate urban elements into their campaigns and showcase stylish outfits in unexpected locations.
- Influencer Marketing
- Collaboration with popular fashion influencers to create subway-themed fashion shoots and promote brands in a unique way.
- Everyday Glamour
- Emphasizing the beauty and style of everyday situations, showcasing how fashion can elevate even the most mundane settings.
Industries Being Reshaped
- Fashion
- Incorporating urban fashion campaigns in unconventional locations to create an element of surprise and capture the attention of consumers.
- Advertising
- Opportunity for advertising agencies to create visually striking campaigns that stand out and resonate with target audiences.
- Photography
- Exploring unconventional settings and capturing the beauty of everyday life through fashion photography, creating unique visual narratives.
