This Measurements ad campaign for Secrets From Your Sister bra fitting specialists showcases their expertise at choosing the right bra for you by showing models wearing pretty much nothing at all. The print ads show measurements drawn over the skin in the shape of a bra, communicating that your bra purchase will be very comfortable.
While other nudevertising ads do not make much sense when they omit the clothes, this one actually does. They are not trying to sell you a bra, they are selling you the 'bra fitting' experience.
Secrets From Your Sister offers, “Unique bra fitting experience in a very relaxed shopping environment. Knowledgeable and passionate staff, who will dress you from the inside out, will assist you.â€
The campaign was created by Juniper Park, Toronto, with creative directors: Alan Madill, Terry Drummond; art directors: Jeff Cheung, Noreel Asuro, copywriters: Andrew Chisholm, Heather Hnatiuk; illustrator Sarah J. Coleman, and photographer Todd Mclellan.
What Makes This Trend Stand Out
- Nudevertising
- Disruptive innovation opportunity: Explore creative ways to use nudity in advertising campaigns to convey unique experiences or services.
- Bra Fitting Specialists
- Disruptive innovation opportunity: Develop advanced technology or AI tools to enhance the accuracy and convenience of bra fittings.
- Relaxed Shopping Environment
- Disruptive innovation opportunity: Create innovative retail spaces or online platforms that provide a relaxed and personalized shopping experience.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Integrate technology, such as virtual reality mirror, to enhance the try-on experience and assist with fitting solutions.
- Advertising
- Disruptive innovation opportunity: Explore unconventional advertising approaches that go beyond traditional norms to create memorable brand experiences.
- Lingerie
- Disruptive innovation opportunity: Develop innovative materials or designs to create bras that provide optimal comfort and support.
