Candles have always been considered a somewhat girlie gift. For the most part, scented candles only come in wusscents (wussy scents), until now. Thanks to Manly Man Candle Company, now every man can get a scented candle as a gift without compromising his macho-ness. Boasting scents such as Leather and Wild Alaska, manly candles are bound to be the new it thing.
Below is another candle that might appeal to men.
Implications - One of the best ways a company can immediately distinguish its products from competitors in a crowded marketplace is by investing in goods that serve a practical function but feature a radical, novelty design. By offering consumers the choice between the traditional and something new, the company shows a willingness to buck convention in favor of ingenuity.
Key Themes Behind This Trend
- Manly Candles
- The trend of creating candles with scents that appeal to men, disrupting the feminine stereotype associated with candles.
- Gender-neutral Products
- The trend of creating genderless or gender-inclusive products, breaking down gender stereotypes and appealing to a wider audience.
- Novelty Design
- The trend of investing in goods that serve a practical function but feature a radical, novelty design, distinguishing the product from competitors and offering something new to consumers.
Where This Applies
- Home Decor
- By creating manly candles, the home decor industry can attract a new audience of men who are interested in decorating their homes with products that are not traditionally associated with femininity.
- Gifts and Souvenirs
- Manly candles can become a new, unique gift option, disrupting the traditional gift options and attracting a wider consumer audience.
- Fragrance
- The fragrance industry can take advantage of the trend of creating gender-neutral or gender-inclusive scents, offering a wider range of products that appeal to different consumers.
