As with the WWF adverts, these images from Pro Wildlife once again show that a strong image can say 1,000 words. I am not sure what exact point they are trying to make, but I do know I find the images really striking and they do make me stop and look again.
It is clear that being green is becoming - quite rightly - cool again. Brilliant news. FACT.
What is of particular interest is that looking through Trend Hunter, it is clear that while being green is very much of the moment, the creatives responsible for promoting such are becoming more and more slick in their approach.
Even more interesting, if you remember as little as ten years, pro-green literature would feature images of 'cliches' such as rainbows and whales -- come on, you know the type. Not anymore they don't.
What's Driving This Trend
- Green Advertising
- Disruptive innovation opportunity: Create visually striking and thought-provoking images that challenge traditional cliches in promoting environmental causes.
- Sustainable Creativity
- Disruptive innovation opportunity: Explore new and more sophisticated approaches in promoting green initiatives through creative and innovative strategies.
- Impactful Messaging
- Disruptive innovation opportunity: Develop powerful and attention-grabbing visuals that convey the importance of environmental conservation in a compelling way.
