Who would have thought that a pretty blonde like iJustine would give the iPhone so much abuse? However, her iPhone abuse is turning out to be a perfect marketing angle. If any phone could survive abuse by the viral video comedian for a whole year, it's a great testament of the phone's quality.
With the new 3G iPhone having a plastic cover, I am not so sure it would have the same staying power as the first generation model. Watch the above video for some shots of the drops iJustine's iPhone has endured.
iJustine says, "I've had my iPhone for over a year and it's survived everything! Never once did I even need to restore it.. either way, it's time for a new one. This Friday, July 11th will be the day!"
What's Driving This Trend
- Viral Drop Advertising
- Creating advertisements around drop tests and product durability to showcase quality and attract attention through shock and viral videos.
- Extended Product Longevity
- Designing products with durability in mind to withstand usage and abuse while showcasing longevity and quality.
- Tech Endurance Testing
- Conducting more robust product testing to showcase and promote product quality to consumers through a variety of circumstances.
Who This Affects Most
- Mobile Technology
- Creating stronger, more durable mobile devices and marketing their resilience to appeal to potential consumers.
- Consumer Electronics
- Designing stronger, more durable electronic products that can withstand usage and abuse, and promoting their resilience through various testing methods.
- Marketing and Advertising
- Using drop and endurance testing as a new way to showcase product durability and quality in marketing campaigns.
