Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up.
I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors.
The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It's an asterisk. As in Walmart* *where boomers go die, or Walmart* *bring your teeth, it's free sample day.
Read what various people who get paid giant sums of money to babble have to say below:
Why This Trend Is Growing
- Simplified Logos
- The trend of simplifying logos in branding could create disruptive innovation opportunities for companies to convey a modern and minimalistic image.
- Symbolic Replacements
- The trend of replacing symbols in logos offers opportunities for companies to create unique and memorable brand identities.
- Playful Branding
- The trend of incorporating playful elements in logos allows companies to connect with younger audiences and infuse humor into their brand image.
Industries Being Reshaped
- Marketing/branding
- In the marketing/branding industry, companies have the opportunity to embrace innovative logo designs and concepts to effectively communicate their brand message.
- Retail
- The retail industry can explore disruptive logo changes to differentiate themselves in a competitive market and attract customers with modern and engaging brand identities.
- Consumer Goods
- For consumer goods companies, logo changes present a chance to refresh their brand image and appeal to new target demographics by incorporating symbolic elements in their logos.
