Funky flip flop maker, Havaianas, is an incredible generator of creative ideas, not just in their footwear design, but in their advertising too. One of their most recent guerrilla stunt was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out. The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns.
Here is some more creative work by Hawaianas:
Implications - Consumers enjoy seeing familiar items with novel twists. The familiarity of the item means that consumers have a pre-existing cognitive relationship with the product white the novel twist reignites interest, which may have withered into complacency of was forgotten altogether. Corporations looking to reinvigorate interest in their product lines should consider incorporating abstract and unexpected design elements.
What Makes This Trend Stand Out
- Novel Twist Designs
- Incorporating abstract and unexpected design elements into product lines to reinvigorate interest.
- Guerrilla Stunts
- Using creative and attention-grabbing advertising techniques to generate buzz and engage consumers.
- Bold Colors and Vibrant Patterns
- Utilizing wildly bold colors and fun, vibrant patterns in product designs to create a unique and eye-catching aesthetic.
Sectors Adopting This
- Footwear
- Opportunity for footwear brands to implement novel twist designs and bold colors in their products to stand out in a crowded market.
- Advertising
- Potential for marketing agencies and brands to explore guerrilla advertising stunts as a creative and engaging way to promote their products or services.
- Design
- Potential for designers to incorporate bold colors, vibrant patterns, and unexpected elements in various industries, from fashion to home decor.
