London advertising agency Profero teamed up with New York urban artist Paul Notzold to create two events for Channel 4's "Disarming Britain" season. The events will show Paul's work projected onto the side of buildings around London. The projections will be of images relating to street crime accompanied by questions such as "How can we get weapons off our streets?" encouraging the public's response.
The public is invited to text in their answers which are displayed in real-time alongside the image. The events will be held in Brick Lane on 26th June and Shepherd's Bush on 27th June between 9:30pm and 11:00pm.
What's Driving This Trend
- Giant-scale Projection Art
- Utilizing large-scale projections to engage the public and provoke discussion on social issues.
- Interactive Public Engagement
- Using text messaging as a means for the public to actively participate in interactive events and express their opinions.
- Street Crime Awareness
- Raising awareness about street crime and encouraging public dialogue on potential solutions.
Who This Affects Most
- Advertising
- Incorporating giant-scale projection art as a creative and attention-grabbing advertising strategy.
- Art and Design
- Exploring the use of interactive public installations to showcase artistic expression and engage with viewers.
- Public Safety and Crime Prevention
- Leveraging innovative methods like projection art and public engagement to address street crime and promote community safety.
