Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal.
The campaign uses a blood-red dye in urinals to produce a blood-like flush. The campaign catches people off-guard (literally with their pants down) and stays true to Dexter's trademark of excessive blood and gore.
Watch the above video for a demonstration of the ambient campaign in action.
Check out another urinal advertising and a bloody bathroom guerrilla campaign:
What's Driving This Trend
- Toilet Advertising
- Opportunity for companies to creatively use the restroom as an advertising platform, potentially disrupting traditional advertising methods
- Guerrilla Marketing
- Using unconventional and unexpected methods to promote products or services, a strategy that can grab attention and generate buzz
- Ambient Advertising
- Creating advertisements that blend seamlessly into everyday environments, creating a unique and memorable experience for consumers
Who This Affects Most
- Television and Streaming Services
- Opportunity to use guerrilla and ambient advertising to stand out in a crowded media landscape
- Bathroom Fixture Manufacturers
- Potential opportunity to create innovative advertising-focused urinals and other bathroom fixtures
- Marketing and Advertising Agencies
- Ability to develop creative and unconventional campaigns for clients looking to make a splash in their advertising efforts
