American Apparel are well known for sleazy ad campaigns. And these promotional American Apparel matches continue with the tradition.
The matches feature french actress Lea Seydoux flashing her boobs. The picture is taken from a recent American Apparel print ad shoot.
Under the guidance and supervision of CEO Dov Charney, who takes most of the photos himself, American Apparel's groundbreaking advertising has been very controversial. His photos look more like pictures on amateur adult sites than credible photography.
What's Driving This Trend
- Provocative Promotional Items
- There is a shift towards more provocative promotional items that catch attention through shock value.
- Controversial Advertising
- Companies are taking risks with advertising that pushes boundaries, sparking conversation and free publicity.
- Authentic and Edgy Branding
- Consumers are more responsive to branding that is 'real' and unpolished in aesthetic, going against traditional advertising norms.
Who This Affects Most
- Advertising and Marketing
- As provocative campaigns become more effective, advertisers are exploring how far is too far and which brands and industries could benefit from pushing boundaries.
- Fashion and Apparel
- Fashion brands are experimenting with authentic and edgy branding strategies to stand out in an increasingly crowded and competitive industry.
- Sexual Wellness and Products
- As communication around sex continues to become more normalized, the sexual wellness industry is exploring how to creatively and effectively integrate into mainstream culture.
