The tag line for this ad is, “Taste for a healthy lifestyle." Perhaps the tag line should be, “Taste for a bad campaign.â€
It is just in bad taste to portray the animals you are promoting people to eat as lovable characters hitting the gym to be lean enough for you to eat/
To make things worse, the campaign is not by an amateur or a student, it is by TBWA, a seasoned ad agency.
The print ads promote Like It Lean's Chicken, Beef, and Ham meals by depicting the animals' healthy life style. We see cows in a yoga class, pigs on cycling machines, and a chicken doing aerobics.
PETA will have a field day with these: That is not to say vegetarians do not have their fair share of stupid ads. See blow!
What's Driving This Trend
- Ethical Consumption
- Consumers demand more transparency and ethics in the production and marketing of animal products.
- Humane Marketing
- Businesses adopt more humane techniques in the production and promotion of animal products.
- Sustainable Agriculture
- The agriculture industry moves towards more sustainable and ethical practices in animal breeding and farming.
Who This Affects Most
- Food and Beverage
- The food and beverage industry faces pressure to produce animal products in a more ethical and sustainable manner.
- Advertising
- The advertising industry must align itself with consumer demand for more ethical and humane marketing of animal products.
- Animal Welfare
- The animal welfare industry advocates for more ethical and sustainable practices in the breeding and farming of livestock.
