Subliminal Naughty Candy

Gummi Lighthouses (ahem...)

This sure must have looked good on the drawing board. Everybody crowded around oohing and ahhing over how popular this would be with the sailors. Sailors love lighthouses like prisoners love soap.

Apparently nobody was looking at the prototypes. But Blogonia is sure looking at the lighthouses.

Making a chandelier out of regular gummi's would pale in comparison to one made out of lighthouses.

Implications - Consumers are looking for shock value in everything they purchase. No longer satisfied with just the function provided, shoppers need to constantly be entertained when using consumer items. Integrating a sense of whimsy into everyday purchases could help companies garner a wider interest in their products.

Shock Value Purchases
Consumers desire to be entertained by everyday items is driving demand for shocking and unexpected products.
Whimsical Integration
Bringing a sense of fun and whimsy to everyday products could help companies capture a wider market.
Novelty Candy
Unique and unexpected candy creations may be an untapped market for innovative companies.

Where This Applies

Candy Manufacturing
Incorporating fun and unexpected shapes or flavors into candy products could appeal to consumers looking for unique items.
Retail
Retailers who can offer customers new and unique products with a shock value element may be able to attract a wider customer base.
Design
Innovative designers who can bring an element of surprise and novelty to everyday products may have a competitive advantage in the market.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 77%
Freshness 8%

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