Drank is a unique beverage product on the market that is actually being called an "anti-energy drink." Despite the rising popularity in caffeinated products, from soda to chips (seriously), Drank tackles the opposite extreme, acting is the go-to beverage for those needing to unwind.
Although the grape flavoured pop probably tastes like children's chewable Tylenol, its ingredient list sounds like it's a promising solution to heart-palpitation and jitters. Infused with melatonin as well as rose hips and valerian root, the purple-canned beverage is catching on with mellow-seekers in the the southern U.S.
The name is derived from a prescription-strength, purple cough syrup mixture, consumed by members of hip-hop communities seeking a buzz from the codeine and promethazine. It's also known as sizzurp and purple jelly.
Prefer a lift instead? Check out these energy boosters:
Key Themes Behind This Trend
- Relaxation Beverages
- Creating beverages that promote relaxation and unwinding, catering to individuals who need to de-stress and calm down.
- Natural Sleep Aids
- Developing natural drink alternatives infused with melatonin and other natural ingredients to aid in sleep and relaxation.
- Niche Beverage Market
- Expanding into niche markets by inventing unique beverage products that target specific needs and preferences of consumers.
Where This Applies
- Beverage Industry
- Innovating and diversifying product offerings to include relaxation drinks and natural sleep aids.
- Health and Wellness Industry
- Catering to the growing demand for natural and alternative products that promote relaxation and better sleep.
- Marketing and Advertising Industry
- Creating specialized campaigns to introduce and promote niche beverage products such as anti-energy drinks.
