Well, what do we have here? An ad for Keimling vegetarian restaurant that basically tells you to stop eating animals because you're essentially eating crap! A bit extreme, wouldn't you say?
Both the concept and illustration are by Dian Warsosumarto for Jung von Matt/Donau ad agency in Vienna, Austria. They show a man with his mouth wide open and out of the mouth is a collage of animals eating other animals, ending in a bird eating a fly next to a pile of excrement... and we all know the loving relation flies have with excrement. Oh crap!
I am not sure who would have an appetite for anything, vegetarian or non, after seeing that ad. We have creative directors Andreas Putz & Volkmar Weiss, and art director Volkmar Weiss to thank for curbing our appetite...
Why This Trend Is Growing
- Extreme Advertisements
- Creating provocative and shocking advertisements to grab attention and drive conversation around a brand or cause.
- Sustainable Eating Campaigns
- Promoting vegetarianism and raising awareness about the environmental impacts of meat consumption through creative advertising and messaging.
- Graphic Illustration in Advertising
- Utilizing bold and visually impactful illustrations to communicate messages and capture audience attention in advertising campaigns.
Industries Being Reshaped
- Advertising & Marketing
- Innovation opportunities in creating unconventional and attention-grabbing advertising campaigns for brands and causes.
- Food & Beverage
- Opportunities to develop and promote sustainable and vegetarian products, aiming to meet the demand of environmentally conscious consumers.
- Creative Design
- Exploring new ways to visually communicate messages and ideas through graphic illustrations and designs in various industries.
