Beijing has proposed a plan to install RFID tags on tickets to prevent those trying to enter with fake passes. It indicates the situation of the assigned seating and stores information like where the ticket was bought.
"A total of more than 16 million tickets embedded with RFID chips will be used during the Beijing Olympic Games and this is the first time that RFID has ever been used for the Olympic Games," ChinaTechNews.com explains.
More than that, it could be used as a high tech tour guide. It would be an incredible way for companies to engage with potential customers, pointing them in the direction of businesses in the area, from food to shopping.
Cherry Flava says the tickets offer "the added bonus of marketers now being able to 'talk' to fans as they move around the city. 'Hey big boy. Feel like a smoke and a pancake. a bong and a blitz, a cigarette and a waffle? Just walk this way.'"
RFID (Radio-frequency identification) lets people track an object (or animal, person) by a small chip, like those on the backs of CDs or DVD packaging, that allows it to be tracked through radio waves. In the case of the Beijing Olympic tags, the 0.3 square mm, 50 microns thick RFID chips will be able to receive signals from five meters away.
What's Driving This Trend
- RFID Ticketing
- The use of RFID technology in tickets presents an opportunity for enhanced security and personalized customer experiences.
- Location-based Marketing
- RFID tickets can be utilized as a tool for businesses to connect with potential customers and provide targeted promotions based on their location.
- Smart Tourist Guide
- By incorporating RFID technology into tickets, a new opportunity arises for creating interactive and personalized tourist experiences.
Who This Affects Most
- Event Management
- The event management industry can leverage RFID ticketing to improve security measures and enhance the overall event experience.
- Marketing and Advertising
- RFID ticketing opens doors for innovative marketing strategies and location-based advertising campaigns.
- Tourism and Hospitality
- The tourism industry can take advantage of RFID tickets to offer interactive and customized experiences for tourists, boosting engagement and satisfaction.
