Real Life Barbies

Evelina Bratell's 1959 Doll Fashions

Inspired by the iconic 1959 Barbie, Evelina Bratell a student at Beckmans design school, created a fascinating Barbie fashion collection with a photography theme of living in the Barbie doll house.

Bratell's Barbie fashion collection was created in a blown-up scale of 6:1, while sticking as close as possible to the original doll version in proportions and materials. Bratell explains that the conditions are different when you make clothes in such a small format, as the task is more focused on simplification and the overall effect. She resorted to playing with Barbies, remembering her childhood and comparing with the experiences of others as sources of incentive and inspiration to discover and see new things.

Modeled by Izabelle from Elite Models, the amazing photo concept and production of the doll house was by FC UNITED, Fredrik Evensen & Carl Kleiner with make up by Sophia Eriksen/ Agent Bauer.

Barbie Fashion Collections
Creating blown-up scale Barbie fashion collections inspired by iconic dolls, offering opportunities for innovative designs and collaborations.
Photography-themed Fashion
Developing fashion collections with a photography theme, merging the worlds of fashion and photography to create unique and visually appealing designs.
Nostalgia-inspired Designs
Drawing inspiration from childhood memories and experiences to create fashion collections that evoke a sense of nostalgia and resonate with consumers.

Where This Applies

Fashion Design
Incorporating innovative blown-up scale designs into the fashion industry, pushing the boundaries of traditional doll-inspired fashion.
Photography
Exploring collaborations between fashion and photography, creating opportunities for photographers to showcase their creativity through fashion shoots.
Toy Manufacturing
Exploring new possibilities in the toy industry by creating doll fashion collections that resonate with consumers' nostalgia and offer unique designs.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 92%
Freshness 8%

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