Phones of 2012

Express, Share & Feel

Finnish company Provoke Design, one of Nokia's main design contractors, has created three concept phones that represent their vision of mobile phone design in 2012. The prototypes will be on display at the HARDCORE New Finish Design exhibition in New York starting May 17th.

The three phone models entitled, Share, Feel and Express, (pictured top to bottom, left to right) will be presented as fully functional prototypes that illustrate "the core innovation" proposed.

"The look of the Express concept can be changed electronically and customized to your personal tastes," engadget says. "The Feel handset pair are meant for couples and feature a specialized UI and touch simulation to enable, uh hem, 'deep communication.' The Share concept allows cults and anarchists to communicate in personalized code formed in subgroups of like-minded weirdos... or something like that. Read for yourself in the press release posted after the break."

Customization of Mobile Devices
Provoke Design's concept phones demonstrate a trend towards electronic customization of mobile devices that cater to users' personal tastes.
Specialized Uis for Close Relationships
The Feel phone concept highlights a trend towards the development of specialized user interfaces for couples that prioritize deep communication and emotional connection.
Encoded Subgroups for Niche Communication
The Share phone concept demonstrates a trend towards the creation of personalized code and subgroups for niche communication among like-minded individuals.

Where This Applies

Mobile Device Manufacturing
Mobile device manufacturers can leverage the trend towards customization to create devices with a wide range of features and looks that resonate with individual users.
Telecommunications
Telecommunications companies can capitalize on the trend towards specialized UIs to develop communication tools and platforms designed for different types of relationships and social contexts.
Social Networking
The trend towards personalized code and subgroups presents opportunities for social networking platforms to develop niche communities that prioritize unique forms of communication and expression.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 84%
Freshness 8%

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