1,800 Nude People as Art

Spencer Tunick Euro 2008 Installation

About 1,800 people went fully nude for American photographer Spencer Tunick, who is well known for regularly staging such mass nude events, at the stadium that will host the Euro 2008 soccer final.

On his website Tunick said, "This very special ephemeral installation that we are inviting you to be part of is devised to capture and combine the spirit of sports, the grand sweeping waves of stadium architecture and the abstract relation of the human form to modern structures."

Tunick arranged his subjects in the colored seats of the venue, since he was denied using the precious grass by the organizers. Those taking part were offered a limited edition copy of the photo.

The stadium will stage seven matches of the Euro 2008 soccer championship, being jointly hosted by Switzerland and Austria next month, including the final on June 29.

Check out some more of Tunick's work:

Mass Nude Installations
Opportunity to create installations like Tunick's that can capture the attention of a large audience and gain international recognition through social media.
Art and Sports Partnerships
Sports events like the Euro 2008 soccer championship can partner with artists to create unique experiences for their audiences and generate buzz.
Abstract Human Form in Modern Structures
Exploration of the relationship between human form and modern structures like stadiums offers opportunities to create new art installations and architectural designs.

Industries Being Reshaped

Art
Artists have the potential to partner with sports events and explore new mediums and techniques for making art.
Sports
Sports events can work with artists to create unique experiences for their audiences and promote their events through social media.
Architecture
Architects can explore the relationship between the human form and modern structures and find new ways to design and use spaces like stadiums.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 79%
Freshness 8%

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