Recently, Amnesty International has been extremely active in producing intense and thought-provoking campaigns. The latest addition is "Picture" which was inspired by infamous Abu Ghraib images of prisoners being tortured and ridiculed.
The campaign ingeniously uses the logo of Amnesty International (candle & thorns) as the source of fire to burn and erase these despicable acts against humanity.
The 2008 campaign was created by Unitas/RNL Advertising Agency in Santiago, Chile under creative and art direction by Pancho González and with illustration and photography by Josefina Pro.
What Makes This Trend Stand Out
- Humanitarian Advertising
- Opportunity for companies to create activism-based advertising campaigns.
- Provocative Branding
- Opportunity for companies to leverage controversial images to increase brand awareness.
- Social Justice Art
- Opportunity for artists to create thought-provoking art pieces centered around social justice themes.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to create controversial campaigns centered around social justice themes.
- Art and Design
- Opportunity for artists and designers to create thought-provoking art pieces centered around social justice themes.
- Activism
- Opportunity for activists to leverage provocative images to bring attention to social justice issues.
