House Café, one of Istanbul's cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of each string depicting physically fit people doing outdoor sports. The string is used in such a way as to simulate the rope of bunjee jumping, rock climbing and other sports.
The promotion was so successful that although the tea bags were initially designed to be served exclusively at the café, there was a huge demand by the customers to buy the tea bags and take them home. Now, House Cafe is preparing to sell the tea bags at markets across Istanbul.
This is a great example of how thinking outside the box not only maintains the success of a company, but can also open new doors as well. Innovate!
What Makes This Trend Stand Out
- Customized Packaging
- Opportunity for businesses to create unique and appealing packaging designs to enhance customer experience.
- Health-conscious Products
- Increased demand for products that cater to consumers who prioritize their health and well-being.
- Transition From Exclusive to Retail
- Transitioning from exclusive service offerings to retail products based on customer demand can open new market opportunities.
Sectors Adopting This
- Food and Beverage
- Opportunity for businesses in the food and beverage industry to create innovative and appealing packaging designs for their products.
- Hospitality
- Restaurants and cafes can explore selling retail products based on customer demand while maintaining their core business.
- Health and Wellness
- Increasing demand for health-conscious products presents opportunities to businesses in the health and wellness industry to develop new offerings.
