How cute is this campaign by dating site Terra Soulmate? The ads guarantee "The love of your life won't get away" thanks to their highly trained Cupids!
I love that the typically delicate Cupid angels are being trained in rough military style to illustrate the quality of the dating site. Seeing these little cupids practice their arrow aim, climb walls and jump through the tyres made me chuckle. Who would want to mess with a Cupid like that? Wedding bells are surely guaranteed.
The dating campaign was created by DDB Advertising Agency, Brazil. Photography by Marco Mendes, illustration by Marco César, art direction by Christiano Neves and Rodrigo Tórtima, creative direction by Julio Andery, Rodolfo Sampaio and Felipe Cama.
Check out another witty campaign for dating site neu.de:
Why This Trend Is Growing
- Military-style Training
- Disruptive innovation opportunity: Explore incorporating military-style training techniques in industries that require highly skilled professionals or dedicated employees.
- Unconventional Advertising Campaigns
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- Creative Illustrations
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Industries Being Reshaped
- Dating
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- Advertising
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- Photography and Illustration
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