Italy's Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual ad campaigns.
The ads consists of print campaigns and videos and feature members of the Italian team that will compete in the Summer 2008 Beijing Olympics.
Check out some more videos, followed by more print ads. Make sure to scroll all the way down!
What's Driving This Trend
- Athlete Sponsorship
- Since Italian athletes are already competing under the Freddy brand, other companies can look for similar opportunities to sponsor and advertise with athletes.
- Ad Campaigns for Sporting Events
- Creating bold and impactful ads campaigns for major sporting events is an opportunity to gain exposure and increase brand awareness.
- Visual Advertising
- Visual advertising campaigns can be very effective in capturing people's attention and generating buzz.
Who This Affects Most
- Sportswear
- Sportswear companies can sponsor athletes and create ad campaigns for major sporting events.
- Advertisting and Marketing
- Ad agencies can work on creating impactful ad campaigns for major sporting events and sponsorships.
- Media and Entertainment
- Media companies and entertainment brands can create visual advertising campaigns to capture attention and generate buzz.
