Vlada Roslyakova, known best for her distinctive, backward-leaning runway strut, has created a public look-book of all of her favourite Style.com beauty and fashions looks.
Essentially, this gives fans a sneak peak into the mind of the 20-year-old Russian model and gives the public an idea of the sorts of things that inspire her. Featured in the gallery are images from Vlada's Couture Lookbook.
She features a lot of photos of herself, with commentary on the shows such as, "The makeup and hair at Dior are not to be outdone; it is a signature."
All her notes are cute and many fans would find her words sartorially insightful. "A lady shouldn't play favorites, but I can't help it! Chanel is always a favorite and always a surprise," she says.
Similar to a celebrity blog, public look books allow people to feel more connected with celebrities. Engaging with fans through the internet is one of the easiest ways for stars to leverage their personal brands. Singers like Kanye West and Kylie choose to do so with their own blogs while other celebrities like Vlada choose to share their fashion tastes.
Why This Trend Is Growing
- Public Look Books
- The trend of public look books can be disruptive for the fashion industry, providing new opportunities for models and other fashion icons to directly engage with their fans and inspire new fashion trends.
- Personal Branding
- The trend of personal branding can be disruptive for the entertainment industry, providing new opportunities for celebrities to connect with their fans and build their personal brands.
- Sartorial Commentary
- The trend of providing sartorial commentary can be disruptive for the beauty and fashion industry, providing new opportunities for fashion icons to share their insights and shape the direction of upcoming fashion trends.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from public look books, as they provide new opportunities for models to engage with fans and inspire new fashion trends.
- Entertainment
- The entertainment industry can benefit from personal branding, as it provides a way for celebrities to connect with their fans and enhance their personal brands.
- Beauty
- The beauty industry can benefit from sartorial commentary, as it provides a way for industry experts to share their insights and shape the direction of upcoming beauty trends.
