The cheeky and eye-catching "Love Life Stop Aids" campaign by the Federal Health Office and the Swiss Aids Federation illustrates that you always need to have condoms, even astronauts on Mars!
The motivation behind the campaign is a recent study by the St Gallen University Hospital which found that 12% of people who had recently contracted the HIV virus had done so on a business trip or on a foreign holiday. Thus, the campaign aims to encourage people to think ahead and always be prepared with condoms no matter where they go.
The print ads show couples having sex in numerous exotic and unusual locations where you would not normally have condoms: underwater scuba diving, hanging like Tarzan in the jungle, caving, and the aforementioned two astronauts going at it on Mars.
Visit the "Love Life Stop Aids" campaign's interactive website for more information and media.
See more Aids awareness campaigns:
What's Driving This Trend
- Safe Sex Campaigns
- Opportunity for businesses to create cheeky and creative safe sex campaigns to promote awareness.
- Sex Education Programs
- Opportunity for industries to develop and implement sex education programs for travelers and tourists.
- Condom Innovation
- Opportunity for condom manufacturers to create innovative products for travelers and adventurous individuals.
Who This Affects Most
- Travel and Tourism
- Create sex education programs tailored to the needs of travelers to reduce the risk of contracting HIV and other STDs.
- Healthcare
- Develop safe sex campaigns and promotions to raise awareness of the importance of using condoms to prevent the transmission of HIV and other sexually transmitted infections.
- Manufacturing
- Develop innovative condom products designed specifically for travelers and adventurers in mind, such as compact, light-weight, and easy to carry.
