This is a very clever advertising campaign for 13th Street Suspense Channel. A bar in Hamburg, Germany installed a bloody crime scene in the bathroom that can only be seen with a special black light. When a person enters the bathroom, the regular lights are turned off and replaced by the black light.
All of a sudden the messy crime scene can be seen all over the floor and walls and the message "See what others don't see. 13TH STREET. The Action and Suspense Channel" becomes visible. Very clever promotion.
What's Driving This Trend
- Interactive Advertising
- Creating immersive and engaging experiences for consumers to interact with brands in unique ways.
- Disruptive Marketing
- Using unconventional and attention-grabbing strategies to capture consumer attention and convey brand messaging.
- Augmented Reality Experiences
- Integrating digital elements into real-world environments to enhance user engagement and deliver impactful messages.
Who This Affects Most
- Entertainment and Media
- Utilizing interactive advertising methods to captivate audiences and promote entertainment offerings.
- Hospitality
- Leveraging disruptive marketing tactics to attract customers and enhance the guest experience in bars and restaurants.
- Technology and Advertising
- Developing innovative augmented reality solutions to create memorable brand experiences and drive consumer engagement.
