Knockouts is a sports-themed franchised salon chain providing haircuts and grooming services including coloring, massage therapy, manicures, pedicures, hair waxing and FREE BEER while you wait. It caters specially to men.
The attractive women are in Knockouts Girls boxing uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages including beer.
Implications - In today's fast-paced and hectic society, consumers are looking for products and services that are able to combine a variety of their desires and interests. Companies and businesses will benefit by extending the range of their services so that they are able to satisfy multiple needs of consumers. In doing so, companies will be able to significantly extend their clientele.
What's Driving This Trend
- Sports-themed Salons
- Salons that incorporate sports themes and provide additional services such as drinks and TV entertainment have the potential to attract a wider male audience.
- Multi-service Grooming
- Grooming companies that offer a range of services such as haircuts, massages and waxing have the opportunity to appeal to busy, multitasking consumers.
- Gender-specific Services
- Businesses that offer gender-specific services such as male-focused salons can differentiate themselves in crowded markets and build a loyal customer base.
Who This Affects Most
- Beauty and Grooming
- Beauty and grooming businesses can benefit from offering additional services and incorporating novel themes to attract more customers.
- Hospitality
- The hospitality industry can benefit from incorporating grooming and beauty services at their establishments to cater to their customers' needs.
- Entertainment
- Businesses in the entertainment industry can benefit from offering gender-specific services and incorporating new themes to attract more customers and generate revenue.
