Continuing with the recent fashion fascination with war, Marc Jacobs goes green with a moderately priced sub-line of recycled military goods for his Marc by Marc Jacobs brand.
The recycled goods include a classic M-65 jacket ($79) and a German Mountain Duffel ($65).
Check out more war-inspired fashion:
Implications - The war in Iraq has had a huge impact on the entire world, including the fashion industry. Consumer interest in the war has caused the fashion world to react by creating pieces that reflect military style. The military style gives people a tough, soldier look that can instill confidence and a sense of patriotism.
What's Driving This Trend
- War-inspired Fashion
- Opportunity for fashion brands to create collections that reflect military style and cater to consumer interest in the war.
- Recycled Goods
- Potential for brands to create sub-lines of recycled military goods, tapping into the growing market demand for sustainable fashion.
- Military Style
- Opportunity to design products that give people a tough, soldier look, instilling confidence and a sense of patriotism.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the war-inspired trend and create collections that reflect military style.
- Sustainable Fashion
- The market demand for sustainable fashion presents an opportunity for brands to create sub-lines of recycled military goods.
- Apparel
- Designing products with military style can attract consumers looking for a tough, soldier look, catering to their sense of confidence and patriotism.
