Ralph Lauren has been coming up with some really creative ad campaigns, from the Rugby ones we've featured previously, to the recently launched Ralph Wild fragrance campaign.
The new women's scent, which is geared at those between 15 and 25, is being hyped with a road trip theme. In additional to beautiful print campaigns that capture the spirit of the open road, Ralph Lauren has organized a Vespa contest supported by a Facebook page and apps.
The site also features video clips of Linda Kramer, the perfumer of Ralph Wild, and model Amanda Charlwood, the stunning new face of the campaign.
"This Wild Fruity Floral creation is inspired by the energy and enticement of the open road! The topnotes are drenched with an exuberant blend of wild strawberries and luscious watermelon, bringing vibrancy and excitement to the introduction," RalphWild.com explains. "The midnotes are fearlessly feminine, blending Cherry Blossom, Sheer Jasmine and Red Rose Petals to give a floral texture designed to stay the course. The drydown emerges with creamy musk and smooth sandalwood giving the fragrance what it needs to drive the distance! Get driven Wild with Ralph Wild!"
"The RALPH WILD bottle is immersed in a bold burst of red and topped with the signature turquoise cap, complementing the spirited and colorful RALPH Fragrance family."
Check out the Rugby campaign:
Key Themes Behind This Trend
- Creative Ad Campaigns
- Expanding on creative and unique advertising strategies and campaigns to capture customers' attention.
- Road Trip Themes
- Incorporating road trip themes and imagery to create a sense of adventure and excitement in marketing campaigns.
- Social Media Engagement
- Utilizing social media platforms, such as Facebook, to engage with consumers and promote products or services.
Where This Applies
- Fashion and Fragrance
- Opportunity for fragrance and fashion brands to adopt road trip themes in their advertising campaigns to target a younger demographic.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to develop creative and innovative campaigns that incorporate road trip themes.
- Social Media and Technology
- Opportunity for social media platforms to create new features and tools that enhance engagement for brands and users.
