Viral Deleted Scenes

Borat DrownWatch

For some, this is not such a sexy time. This deleted scene from the much-loved Borrat movie features one of the most talked about features of the film: the Borat thong bikini. It's more than a little scary, and if you didn't like Borat the first time, don't watch this. On the other hand, if you want to see what happens when other people try to make sexy time, it's very nice!

John Mayer would probably love this:

Deleted Scene Revival
As more deleted scenes from popular movies and TV shows surface online, media companies have an opportunity to revive interest in older content and generate new revenue streams.
Controversial Nostalgia
As controversial deleted scenes from the past resurface online, brands can capitalize on the nostalgia factor while also acknowledging the problematic elements and addressing them head-on.
Viral Marketing Stunts
With the potential to go viral, intentionally releasing controversial deleted scenes as a marketing stunt could generate buzz and anticipation for upcoming releases.

Where This Applies

Entertainment
Media and entertainment companies have the opportunity to monetize previously unseen content and generate interest in older titles through the release of deleted scenes.
Social Media
As deleted scenes are shared and discussed on social media, there is an opportunity for social media companies to leverage this content to keep users engaged and entertained.
Marketing
Brands can use controversial or popular deleted scenes as a marketing tactic to generate buzz and entice consumers to engage with their products or services.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 95%
Freshness 8%

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