Surely you've heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police?
If not, you've been missing out, but Lynx (AKA Axe) is happy to bring these babes to the forefront of your attention.
"Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all the time prowl for guys who use regular bar soap as if it were a crime," AdRants explains.
"The usual innuendos such as 'unit 34-24-34, "d'o you roger? I certainly do' and 'love it when these situations have a happy ending' fill the video as the girls accost a guy in his home, arrest him, strip search him and then get in the shower with him to administer a proper cleansing.
After watching the video you have to wonder if this isn't counterproductive as an ad. Wouldn't this make guys want to use crappy soap in hope that one of these uniformed vixens comes by to handcuff them while naked in the shower?
What Makes This Trend Stand Out
- Sexy Advertising
- Opportunity for disruptive innovation: Leveraging attractive models and innuendos in advertising campaigns to capture consumer attention and create memorable experiences.
- Brand Parodies
- Opportunity for disruptive innovation: Creating satirical and humorous ads that playfully mock and parody well-known brands to generate buzz and engage audiences.
- Interactive Marketing
- Opportunity for disruptive innovation: Engaging consumers through interactive experiences, such as virtual reality or augmented reality, to create immersive and memorable brand interactions.
Sectors Adopting This
- Cosmetics & Personal Care
- Opportunity for disruptive innovation: Developing new soap products that offer unique experiences, such as sensory enhancements or personalized formulas, to capture consumer interest and differentiate from traditional bar soaps.
- Entertainment & Media
- Opportunity for disruptive innovation: Creating innovative and attention-grabbing advertisements that break traditional norms to capture audience attention and create viral marketing campaigns.
- Technology & Gaming
- Opportunity for disruptive innovation: Incorporating interactive elements, such as gamified experiences or virtual reality, into advertising campaigns to enhance consumer engagement and create memorable brand interactions.
