Former super model Janet Dickinson may seem serious on her reality shows, but there's a quirkiness to her that she often doesn't get to express. Not willing up to pass up a chance to show her humorous side, Janice picked up a gig to star in a TV spot for Orbit gum.
The plastic surgery veteran stars in a commercial for the new Maui Melon Mint flavour which features Janice as herself, posing as an arrogant bikini model on the beach. Looking much like a retro Barbie doll, she orders the "spritzer girl" to mist her down. Much to her surprise, the assistant seeks revenge and girls the bratty model a "dirty mouth."
That's where the Maui Melon Mint gum comes in!
What's Driving This Trend
- Celebrity Endorsement
- Disruptive innovation opportunity: Create a platform for celebrities to showcase their humorous side through advertisements.
- Nostalgic Advertising
- Disruptive innovation opportunity: Develop retro-themed advertising campaigns that appeal to consumers' sense of nostalgia.
- Humor in Marketing
- Disruptive innovation opportunity: Explore the use of humor as a strategy to capture consumers' attention and create memorable advertising experiences.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Integrate augmented reality technology into advertising campaigns to enhance consumer engagement.
- Celebrity Branding
- Disruptive innovation opportunity: Leverage social media platforms to enable celebrities to directly interact with their fans and promote products.
- Chewing Gum
- Disruptive innovation opportunity: Develop sustainable and eco-friendly gum alternatives to address environmental concerns.
