NEW YORK (Reuters) - Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass.
Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items including polo shirts and tennis ball boy or ball girl uniforms. Customers can shop even when the store is closed by clicking on the window glass.
The Steven Spielberg futuristic movie "Minority Report" inspired the window.
What's Driving This Trend
- Interactive Storefronts
- Innovative projection and tapping technology on store windows for interactive shopping experiences.
- Omnichannel Retailing
- Offering exciting in-store digital experiences to drive e-commerce sales and improve customer experience and satisfaction.
- Unconventional Shopping
- The rise of experiential marketing and unconventional shopping to engage and delight customers, and drive sales.
Who This Affects Most
- Fashion and Apparel Retail
- Fashion and apparel retailers can create immersive storefront experiences to attract and engage customers in-store and improve sales figures.
- Specialty Retail
- Specialty retailers can use interactive storefronts to attract new customers and differentiate themselves by offering fun, visual product displays.
- Technology and Retail Solutions Providers
- Technology and retail solutions providers can supply the innovative hardware and software needed to create interactive storefronts, even when stores are closed.
