Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road.
These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point home. "It's like killing yourself. Don't drink & drive."
The ads use a plain background with three suicide methods constructed by small cars: rope, gun and blade.
Art direction by Chris Guinness. Two thumbs up.
What Makes This Trend Stand Out
- Creative Anti Drinking & Driving Ads
- Opportunity for innovative approaches in creating impactful anti drinking & driving advertisements.
- Shock Factor in Public Awareness Campaigns
- Potential for disruptive strategies that use shocking imagery to raise awareness about social issues.
- Visual Storytelling in Public Service Advertising
- Chance to explore the power of visual storytelling to effectively communicate important messages in public service advertisements.
Sectors Adopting This
- Advertising & Marketing
- Industry can capitalize on the need for creative and impactful campaigns to address social issues like drinking & driving.
- Public Safety & Advocacy
- Industry can leverage shocking imagery and storytelling to raise awareness and promote behavior change regarding public safety issues.
- Graphic Design & Art Direction
- Industry can explore innovative approaches in visual storytelling to deliver compelling messages through graphic design and art direction.
