You see fonts everywhere, from graffiti in the street to advertising press inserts or choco pack you were holding in your hand earlier. They are everywhere. Creating them is not that easy as you need to build up their own personality..
Job Wouters is a font artist and along with his 4 year old nephew Roel, he created a short movie about making fonts, an adult and a kid. The short movie is interesting as you see in the first part the kid imitating the adult and then starting to create his own fonts. Enjoy!
What's Driving This Trend
- Font Creation
- There is a growing trend in font creation, driven by the need for unique and personalized typography in various industries.
- Collaborative Art
- The collaboration between an adult font artist and a child in creating fonts showcases the trend of collaborative art projects that blur traditional boundaries.
- Creative Marketing
- The use of fonts as a creative and engaging marketing tool is becoming increasingly popular, offering opportunities for innovative brand experiences.
Who This Affects Most
- Graphic Design
- The graphic design industry can benefit from the trend of font creation, offering unique and customized typography options to clients.
- Education
- The education industry can explore the trend of collaborative art projects to encourage creativity and imagination among students.
- Advertising
- The advertising industry can leverage creative font usage as a disruptive innovation strategy to capture and engage the attention of target audiences.
