I love these funny and somewhat refreshingly innocent ads for Wonderbra because they are unexpected from such an erotic brand. The ads feature three scenarios of a dad/son combo where the son puts his hand over his dad's eyes to block his vision of the tempting site of the girl with the wonderbra (we assume, as only the dad/son are featured) while the kids invariably stare. It is funny because it is usually the other way around. The cool and light ads were created by Publicis Conseil ad agency, Paris, France with photography by David Harriman and Olivier Altmann as executive creative director.
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Why This Trend Is Growing
- Humorous Advertising
- Exploring humorous advertising approaches can help brands like Wonderbra stand out in a crowded market and engage consumers in a memorable way.
- Unexpected Branding
- Taking an unexpected and innocent approach to advertising can help brands like Wonderbra challenge industry norms and captivate audiences.
- Reversal of Stereotypes
- Subverting traditional gender roles in advertising can create a disruptive and thought-provoking message for brands like Wonderbra to differentiate themselves.
Industries Being Reshaped
- Fashion
- The fashion industry can explore humorous and unexpected advertising approaches, like those used by Wonderbra, to showcase their products in unique and engaging ways.
- Advertising
- In the advertising industry, brands can embrace unexpected and innocent branding strategies, similar to Wonderbra's approach, to capture attention and leave a lasting impression on consumers.
- Photography
- Photography professionals, like David Harriman and Olivier Altmann, can experiment with humorous and reversal of stereotypes concepts to create captivating visuals for advertising campaigns.
