Here are the men's ads of the fantastic campaign for the spring-summer 2008 “Flora - Amore†footwear collection from Luciano Carvari. As with the racy women's collection ads, the concept was to bring living plants and shoes together, and the shoot took place in Thailand, Morocco, Zanzibar, Mexico, Chile, Peru, as well as on the territory of the National Academy of Sciences of Ukraine Botanical Gardens.
Implications - It is amazing that the models got to travel to so many wonderful places. The featured advertisements show off a wide assortment of shoes from Luciano Carvari's current collection. One of the standout looks the male model brings to the ads is dark, black sandals with cutouts that are boldly paired with bright-red socks.
What's Driving This Trend
- International Campaigns
- Opportunity to create global advertising campaigns that incorporate diverse locations.
- Nature-inspired Ads
- Potential to create innovative advertisements by pairing living plants with fashion products.
- Bold Shoe Pairings
- Disruptive opportunity to experiment with unconventional combinations of shoes and accessories.
Who This Affects Most
- Fashion
- Fashion industry can utilize worldwide locations and incorporate nature-inspired campaigns.
- Travel
- Travel industry can collaborate with fashion brands to feature various locations in their advertising campaigns.
- Accessories
- Accessory industry can explore bold pairings of shoes and socks to create unique fashion statements.
