I am working in a the marketing department of a media company in Paris, France. Recently we were sitting in circle and discussing new advertising formats. One of the most interesting is a skate game made by Vans that you play with your fingers on an iPhone.
Fact #1 : this game is fun.
Fact #2 I looked down and noticed that :
- 4 of us wore leather shoes of various shapes from brown to black
- 2 full time employees in their 30's wore Converse
- 2 young trainees wore Vans
So, in a battle of the shoes, who wins, Vans or Converse? Hint : Vans will get at least as hot as Converse.
What's Driving This Trend
- Mobile Gaming Advertising
- Disruptive innovation opportunity: Explore partnerships with popular mobile games to create interactive advertising experiences.
- Branded Gaming Apps
- Disruptive innovation opportunity: Develop branded gaming apps that align with the target audience's interests and promote the brand through engaging gameplay.
- Influencer Marketing in Gaming
- Disruptive innovation opportunity: Collaborate with popular gaming influencers to promote branded games and reach a wide audience of gamers.
Who This Affects Most
- Mobile Gaming
- Disruptive innovation opportunity: Invest in developing unique and engaging mobile gaming experiences that can be monetized through in-app advertising.
- Advertising and Marketing
- Disruptive innovation opportunity: Incorporate interactive and immersive advertising formats, such as branded gaming apps, to capture consumers' attention and create memorable brand experiences.
- Fashion and Footwear
- Disruptive innovation opportunity: Utilize gaming partnerships and immersive advertising to create brand awareness, engage with target audiences, and drive sales in the fashion and footwear industry.
