Super scale neon veins and arteries illuminate a glazed office lobby in central London, flicking on and off to promote debate and awareness of the UK's biggest Medical Charity, Wellcome Trust. London based Paul Cocksedge is the lighting designer behind the commission, which will be on show until November 2008.
"Using a unique electronic material that allows light to pass through it, but with a flick of a switch can stop the light, the magic skin covering the arms disappears to reveal veins and arteries inside the arms which have been translated into glass neon tubes."
Implications - The use of medical aesthetics in art or advertising adds an element of edginess to the imagery used.
What's Driving This Trend
- Medical Aesthetics in Art
- Combining medical aesthetics with art or advertising creates edgy and attention-grabbing imagery.
- Interactive Lighting Installations
- Creating lighting installations that use unique electronic materials to dynamically manipulate light can provide captivating experiences.
- Promoting Awareness Through Art
- Using art as a platform to promote debate and raise awareness about social issues or charities creates a powerful impact.
Who This Affects Most
- Art and Design
- Artists and designers can explore the integration of medical aesthetics into their creations to evoke a unique and thought-provoking response.
- Lighting and Technology
- The development and application of electronic materials that can manipulate light opens up new possibilities for interactive lighting installations.
- Marketing and Advertising
- Using art and installations as a means to promote awareness of social issues or charities can create impactful and attention-grabbing advertising campaigns.
