A little while ago, Going Like Sixty mused that Victoria Beckham's timing was all too perfect between the time she was listed on Blackwells' Worst Dressed List and when she was featured in one of the most peculiar Marc Jacobs campaigns to date.
As far as we'd seen of the campaign, Posh never showed much of herself in the print ads in which she appeared inside a Marc Jacobs shopping bag. They showed little more than a pair of bronzed leg, or her sun glass wearing head peaking over the bag's brim.
Finally, we found out there is more to the ads. They're not particularly flattering, but true to Jacobs' nature, they are very bizarre. They're also a very refreshing view of the bobbed celebrity, who usually carries a stern look and pursed lips.
Apparently, the ads were designed to poke fun of celebrity, so it looks like they were effective in delivering the message.
What's Driving This Trend
- Celebrity Advertising
- There is a disruptive innovation opportunity to create unconventional and humorous celebrity advertisements.
- Bizarre Marketing Campaigns
- Brands can explore disruptive innovation opportunities by creating strange and unconventional marketing campaigns.
- Refreshing Celebrity Image
- There is potential for disruptive innovation in redefining the traditional portrayal of celebrities in advertisements.
Who This Affects Most
- Fashion and Apparel
- Fashion brands can take advantage of the disruptive innovation opportunities in celebrity advertising and create unique campaigns.
- Marketing and Advertising
- The marketing and advertising industry can explore disruptive innovation by creating bizarre and unconventional campaigns.
- Celebrity Endorsements
- There is potential for disruptive innovation in the celebrity endorsement industry by promoting a more refreshing and authentic celebrity image.
